Boom, Bust & Echo: How to Profit from the Coming Demographic Shift

As a member of Generation-X (that means in 1998 I'm 35...)I find this book puts many things about life today in perspective. An excellent and easy read, I would recommend this to anyone who is fascinated by social and demographical characteristics of our society. A word of warning though, for all you Gen-Xers out there... You may develop a new found hatred of people in their late 40s and early 50s... It's a fun book. Read it.

I read this book in the summer of 1996, and found it to be an excellent tool. It takes a very organized approach to presenting the history of demographics and applying demographics to trends that we have observed over the past. It is highly relevant to life in rural Ontario which is where i was living at the time. Issues like the future importance of hospital closings, school development, and social programs should all be viewed in the context of demographics.After reading this I went on to read Faith Popcorn's books, and found them to be rather flat predictions that demographics could easily fortell. Boom Bust & Echo is a useful toolkit for business people with lots of examples to draw from. My wife and I had our own company at the time, and I had to make her read the book so we could re-assess our strategy in light of this under-used tool, and it allowed us to reposition our company without straying from our original mission.