Boom Bust & Echo 2000: Profiting from the Demographic Shift in the New Millennium

`Know your audience' is the first rule of communicating, and an essential tenet of dealing with people is to know them, especially if you want to persuade, motivate, or get them involved. This book provides a fascinating look at how demographics can shape attitudes, beliefs and, most important, actions. The authors maintain that: "Demography, the study of human populations, is the most powerful-and most underutilized-tool we have to understand the past and to foretell the future. Demographics affect every one of us as individuals, far more than most of us have ever imagined. They also play a pivotal role in economic and social life."Boom, Bust and Echo is a very unique and interesting book; it is well worth reading for the insights that it provides into the behavior of consumers or, as the authors claim, at least two-thirds of that behavior.

Having a bookshelf full of futuristic reading including Boomernomics, Next, Pig and the Python and the complete series by H S Dent and many books from Harvard press as well as every new economy magazine printed I found myself continuing to reach for Boom Bust and Echo as it has more backbone, the chapters contain more substance and historical data to back it up. I commend this book to be carried at all times with a copy to be kept by the bed.