Bold: How to Be Brave in Business and Win

by Shaun Smith and Andy Milligan

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Book Overview

More than ever before business success depends on standing out from the crowd and delivering authentic experiences that turn your customers into advocates for your business. BOLD tells the stories of 14 companies that prove that brand building is now about completely rethinking the customer experience and redefining the relationship you have with your customers. Each inspiring story is told by the executives involved who were brave...

Format:Paperback

Language:English

ISBN:0749463449

ISBN13:9780749463441

Release Date:April 2011

Publisher:Kogan Page

Length:336 Pages

Weight:1.45 lbs.

Dimensions:0.9" x 6.1" x 9.1"

Related Subjects

Business Business & Investing Economics Industries & Professions Management Management & Leadership Marketing Marketing & Sales

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Bold: How to Be Brave in Business and Win

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