if you are not a seasoned marketing person you wont know what is true and serious and what's jerking your chain. you should have it anyway.
Makes Levitt seem as boring as Levitt. Or more so.
Published by Thriftbooks.com User , 27 years ago
Any marketing person who has not read this book has almost certainly wasted their time and money reading all the others. It's funny, witty, and true. And even if you don't agree, it makes a wonderful gift to your boss, who won't know whether to be grateful or insulted
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