Blue Ocean Strategy: How to Create Uncontested Market Space (The Macat Library)

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An Analysis of W. Chan Kim and Renée Mauborgne'...

Edition Description

In Blue Ocean Strategy, W. Chan Kim and Ren e Mauborgne tackle the central problem facing all businesses: how to perform better than your competitors? Their solution involves taking a creative approach to the normal view of competition.

In the normal framework, competition...

Edition Details

Format:Paperback

Language:English

ISBN:191212842X

Format: Paperback

Condition:

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An Analysis of W. Chan Kim and Renée Mauborgne'...

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