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Hardcover Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth Book

ISBN: 0316314048

ISBN13: 9780316314046

Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth

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Format: Hardcover

Condition: Like New

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Book Overview

NEW YORK TIMES BESTSELLER
#1 WALL STREET JOURNAL BESTSELLER

Blue Ocean Shift is the essential follow up to Blue Ocean Strategy, the classic and over 4 million copy global bestseller by world-renowned professors W. Chan Kim and Renee Mauborgne.

Drawing on more than a decade of new work, Kim and Mauborgne show you how to move beyond competing, inspire your people's confidence,...

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