Blue Ocean Classics

by W. Chan Kim, Renée A. Mauborgne, Renée Mauborgne

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The collection you need to create more blue oceans.

W. Chan Kim and Renee Mauborgne changed the field of strategy and the language of business with their pathbreaking blue ocean strategy, a model for creating uncontested markets that unlock new demand and new opportunities for growth. This book brings together three of their classic blue ocean strategy articles, all first published in Harvard Business Review.

Blue Ocean...

Format:Hardcover

Language:English

ISBN:1633697371

ISBN13:9781633697379

Release Date:August 2019

Publisher:Harvard Business Review Press

Length:144 Pages

Weight:1.20 lbs.

Dimensions:0.7" x 4.4" x 6.6"

Related Subjects

Business Business & Investing Economics

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