Blockchain Loyalty: Disrupting loyalty and reinventing marketing using blockchain and cryptocurrencies. 2nd Edition

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Blockchain can be applied to loyalty programs in two main ways. Firstly, instead of traditional points and miles, loyalty programs can reward members with cryptocurrency, a new type of digital currency with a value which constantly adjusts based on speculative investor behaviour and the market forces of supply and demand. Secondly, an enterprise blockchain platform can be integrated with a loyalty management system to facilitate secure, real-time,...

Format:Paperback

Language:English

ISBN:0648353532

ISBN13:9780648353539

Release Date:April 2019

Publisher:Loyalty & Reward Co

Length:188 Pages

Weight:0.57 lbs.

Dimensions:0.4" x 6.0" x 9.0"

Related Subjects

Business Business & Investing Economics

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Blockchain Loyalty: Disrupting loyalty and reinventing marketing using blockchain and cryptocurrencies. 2nd Edition

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