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Paperback Blockchain Loyalty: Disrupting loyalty and reinventing marketing using blockchain and cryptocurrencies. 2nd Edition Book
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ISBN: 0648353532

ISBN13: 9780648353539

Blockchain Loyalty: Disrupting loyalty and reinventing marketing using blockchain and cryptocurrencies. 2nd Edition

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Blockchain can be applied to loyalty programs in two main ways. Firstly, instead of traditional points and miles, loyalty programs can reward members with cryptocurrency, a new type of digital currency with a value which constantly adjusts based on speculative investor behaviour and the market forces of supply and demand. Secondly, an enterprise blockchain platform can be integrated with a loyalty management system to facilitate secure, real-time,...

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Business Business & Investing Economics

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