Blindsight: The (Mostly) Hidden Ways Marketing Reshapes Our Brains
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Book Overview
Today's brands know more about how your brain works than you do. Isn't it time to level the playing field? We think of ourselves as independent actors making objective decisions. But many external factors--from the colors we see, to the music we hear, to the stories we're told--impact our "objective" perception and buying behavior down to the most fundamental, biological levels. That's why brands exists--and they derive...
Format:Hardcover
Language:English
ISBN:1950665062
ISBN13:9781950665068
Release Date:May 2020
Publisher:Benbella Books
Length:288 Pages
Weight:1.10 lbs.
Dimensions:1.2" x 6.2" x 9.1"
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