The Business of Studio Photography is packed with proven strategies for starting a new studio or improving an existing one--and now this classic book has been thoroughly updated and revised for the new digital-imaging era. Expert advice on every aspect of running a studio is featured: location, financing, equipment, digital shooting, proofing, and ordering; marketing, Web advertising, public relations and self-promotion; pricing, negotiating with...
This book is a must have and a must read for anyone wanting to begin the business of sudio photography and looking for solid advice and clear instruction on how to do that intelligently. In his many years as a successful photographer, with more than 1900 weddings in his portfolio, Lilley brings to the table the practical do's and don'ts needed to for one to suceed. Lilley works through all the day to day aspects of how to...
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I ordered this book as part of a group to help in starting my studio. I have found this book to be very informative and full of good, solid, tested advice. I was happy I bought the book after the first chapter. What was particuarly helpful to me was the discussion on setting prices, sitting fees, and profit.
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This is the best book on how to run the "business" aspect of a photography studio that I have seen. It's obvious that the author is very experienced in the profession and the book is loaded with tips and personal experiences that will save you time, stress, and money. I thought I could just open up a photography business and be successful, but after reading this book I found out that there was a lot I didn't know. I'm still...
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This is the best book on starting a photography BUSINESS I've ever read. This is for the photographer who already knows photography but needs help with the business side of running a studio -- from how to keep financial records to marketing your work. Lilley explains details of how to develop your price list, issues about whether to buy or lease equipment, tax issues, real estate, advertising, etc. It doesn't have ANY...
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