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Paperback Black Ops Advertising: Native Ads, Content Marketing and the Covert World of the Digital Sell Book

ISBN: 194486900X

ISBN13: 9781944869007

Black Ops Advertising: Native Ads, Content Marketing and the Covert World of the Digital Sell

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Format: Paperback

Condition: Very Good*

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Book Overview

From Facebook to Talking Points Memo to the New York Times, often what looks like fact-based journalism is not. It's advertising. Not only are ads indistinguishable from reporting, the Internet we rely on for news, opinions and even impartial sales content is now the ultimate corporate tool. Reader beware: content without a corporate sponsor lurking behind it is rare indeed. Black Ops Advertising dissects this rapid rise of "sponsored content," a...

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Business Business & Investing

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