Biosurveillance in New Media Marketing: World, Discourse, Representation
No Customer Reviews
Select Format
Select Condition 
Book Overview
Advertising has long been considered a manipulator of minds and has increased significantly in coercive power since the emergence of research in behavioural psychology. Now with the deployment of neuro-physiological imaging technologies into market contexts, companies are turning to neuromarketing to measure how we think and feel. Data driven models are being used to inform advertising strategies designed to trigger human action at a level beneath...
Format:Paperback
Language:English
ISBN:3030071588
ISBN13:9783030071585
Release Date:December 2018
Publisher:Palgrave MacMillan
Length:234 Pages
Weight:0.66 lbs.
Dimensions:0.5" x 5.8" x 8.3"
Customer Reviews
0 rating
Copyright © 2024 Thriftbooks.com Terms of Use | Privacy Policy | Do Not Sell/Share My Personal Information | Cookie Policy | Cookie Preferences | Accessibility Statement
ThriftBooks® and the ThriftBooks® logo are registered trademarks of Thrift Books Global, LLC
ThriftBooks® and the ThriftBooks® logo are registered trademarks of Thrift Books Global, LLC
