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Paperback Biomedical Communications: Purpose, Audience, and Strategies Book

ISBN: 0124967515

ISBN13: 9780124967519

Biomedical Communications: Purpose, Audience, and Strategies

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Book Overview

With data from the United States and Europe, Jon Miller and Linda Kimmel examine the public's understanding of and attitude toward biotechnology and biomedicine while they present methods of introducing cutting edge science to the
nonscientist. Biomedical Communications illustrates how vital it is for researchers, journalists, and policy makers to clearly communicate their findings in a way that avoids general misconception or confusion...

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