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Hardcover Biological Dimensions of Communication: Perspectives, Methods, and Research Book
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ISBN: 157273874X

ISBN13: 9781572738744

Biological Dimensions of Communication: Perspectives, Methods, and Research

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Over a decade ago, Beatty and McCroskey developed a paradigm for the scientific study of communication that attributed individual differences in communication to individual differences in underlying neurobiological systems. They called this perspective the communibiological paradigm. In addition to proposing a paradigm supported by a rather specific set of assumptions, Beatty and McCroskey sought to provide a platform for the study of the biological...

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