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Book Overview
Business history of the McDonald's chain. This description may be from another edition of this product.
Format:Mass Market Paperback
Language:English
ISBN:0451615611
ISBN13:9780451615619
Release Date:June 1977
Publisher:Signet Book
Length:185 Pages
Weight:0.30 lbs.
Customer Reviews
1 rating
The dark side of McDonalds
Published by Thriftbooks.com User , 25 years ago
The author provides a "dark-side" to the world famous McDonalds. For example, he discusses how black American community leaders opposed McDonalds because they failed to hire black restaurant managers. The book isn't an upbeat read but still, worth a read.
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