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Hardcover Big Brands Are Watching You: Marketing Social Justice and Digital Culture Book

ISBN: 0520387066

ISBN13: 9780520387065

Big Brands Are Watching You: Marketing Social Justice and Digital Culture

How is morality understood in the marketplace? Why do brands speak out about certain issues of injustice and not others? And what is influencer culture's role in social and political activism? Big Brands Are Watching You​ investigates corporate culture, from the branding of companies and nations to television portrayals of big business and the workplace. Francesca Sobande analyzes media, interviews, survey responses, and ephemera from...

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Format: Hardcover

Condition: New

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