Big Brands Are Watching You: Marketing Social Justice and Digital Culture
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How is morality understood in the marketplace? Why do brands speak out about certain issues of injustice and not others? And what is influencer culture's role in social and political activism? Big Brands Are Watching You investigates corporate culture, from the branding of companies and nations to television portrayals of big business and the workplace. Francesca Sobande analyzes media, interviews, survey responses, and ephemera from...
Format:Paperback
Language:English
ISBN:0520387074
ISBN13:9780520387072
Release Date:January 2024
Publisher:University of California Press
Length:252 Pages
Weight:0.65 lbs.
Dimensions:0.7" x 5.5" x 8.1"
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