Beyond Traditional Marketing: Innovations in Marketing Practice

by Kamran Kashani, Dominique Turpin, Jacques Horovitz, et al.

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This book aims to be what every marketing manager needs to know about marketing in today's competitive markets. The idea was born out of repeated comments from IMD clients that there were gaps in the... This description may be from another edition of this product.

Format:Paperback

Language:English

ISBN:0470011467

ISBN13:9780470011461

Release Date:May 2005

Publisher:Wiley

Length:328 Pages

Weight:1.10 lbs.

Dimensions:0.7" x 6.9" x 8.3"

Related Subjects

Business Business & Investing Economics

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Beyond Traditional Marketing: Innovations in Marketing Practice

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