Beyond the Singapore Girl: Discourses of Gender and Nation in Singapore
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Book Overview
The branding of Singapore International Airlines with the image of a beautiful, petite, and servile "Oriental" woman dressed in figure-hugging sarong-kebaya is one of the world's longest running and most successful advertising campaigns. But this image does not simply advertise a service; it is part of a global and national regime of symbolic constructions of gender that today is seen as outdated and sexist, and bearing little relation to modern...
Format:Paperback
Language:English
ISBN:8776941256
ISBN13:9788776941253
Release Date:August 2013
Publisher:Nordic Institute of Asian Studies
Length:224 Pages
Weight:0.75 lbs.
Dimensions:0.5" x 5.9" x 8.9"
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