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Hardcover Beyond the Logo - The Brand Within Book

ISBN: 1666410292

ISBN13: 9781666410297

Beyond the Logo - The Brand Within

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Format: Hardcover

Condition: New

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Book Overview

To know things as they are, we first must know what they are not.

So it was with Beyond The Logo - The Brand Within.

Personal Brand has, for most, become such a misunderstood or misinterpreted phrase.

Some say it is reputation, despite clear evidence that reputation is merely the opinion of others. Some claim that by being well- known, a micro-celebrity if you will, we have a Personal Brand. A definition that allows anyone to...

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