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Paperback Beyond The Booth: Trade Show Marketing Strategies For When Sales Matter Book
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ISBN: 0648338924

ISBN13: 9780648338925

Beyond The Booth: Trade Show Marketing Strategies For When Sales Matter

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Every year, 4 million companies set up and pack down trade booths - renting 124 million square metres of net exhibition space.

That's the equivalent of two Manhattan islands

In total, $55 billion US dollars is spent on trade shows each year - including around 40.7% of all B2B sales focussed marketing budgets.

For these organisations, trade shows represent the best opportunity to get in front of new prospective clients. In fact,...

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Format: Paperback

Condition: New

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