Beyond Pleasure and Pain
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Book Overview
How does motivation work? The classic answer is that people are motivated to approach pleasure and avoid pain, that they are motivated by "carrots and sticks." But to understand human motivation, it is necessary to go beyond pleasure and pain. What people want is to be effective in their life pursuits, and there are three distinct ways that people want to be effective. They want to be effective in having desired results (value), which includes having...
Format:Hardcover
Language:English
ISBN:0199765820
ISBN13:9780199765829
Release Date:October 2011
Publisher:Oxford University Press, USA
Length:576 Pages
Weight:2.10 lbs.
Dimensions:1.5" x 6.3" x 9.3"
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