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Business & Investing Books > Marketing & Sales Books
Hardcover Beyond Negotiation: Redeeming Customer-Supplier Relationships Book
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ISBN: 047192203X

ISBN13: 9780471922032

Beyond Negotiation: Redeeming Customer-Supplier Relationships

by and
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A guide to effective techniques of negotiation in business and why they work. Considers the history of negotiation methods and their relevance to today's marketplace. Presents an organizational strategy for developing successful buyer-seller relationships based on the natural interdependence of the two parties. There is thoughtful discussion of how to balance risk and trust, including cogent criticism of the adversarial approach to negotiating. Offers...

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Format: Hardcover

Condition: Like New

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Business Business & Finance Business & Investing Economics Management & Leadership Marketing Marketing & Sales

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