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Hardcover Beyond Disruption: Innovate and Achieve Growth Without Displacing Industries, Companies, or Jobs Book

ISBN: 1647821320

ISBN13: 9781647821326

Beyond Disruption: Innovate and Achieve Growth Without Displacing Industries, Companies, or Jobs

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Format: Hardcover

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Book Overview

Blue Ocean Strategy, the #1 global bestseller, forever changed how the world thinks about strategy. Now W. Chan Kim and Ren e Mauborgne offer up a bold, new idea that will transform how we all think about innovation and growth.

Disruption dominates innovation theory and practice. But disruption, for all its power, is destructive--displacing jobs, companies, and even entire industries. Are we missing an alternative approach to...

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Business Business & Investing

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