Beyond Big Data: Using Social MDM to Drive Deep Customer Insight

by Dan Wolfson, Martin Oberhofer, Scott Schumacher, et al.

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Drive Powerful Business Value by Extending MDM to Social, Mobile, Local, and Transactional Data Enterprises have long relied on Master Data Management (MDM) to improve customer-related processes. But... This description may be from another edition of this product.

Format:Paperback

Language:English

ISBN:013350980X

ISBN13:9780133509809

Release Date:October 2014

Publisher:IBM Press

Length:272 Pages

Weight:1.05 lbs.

Dimensions:0.6" x 7.0" x 9.3"

Related Subjects

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Beyond Big Data: Using Social MDM to Drive Deep Customer Insight

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