Beyond Advertising: Creating Value Through All Customer Touchpoints
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Book Overview
The fundamental relationships among brands, media, and people are being transformed, and just as we try to adapt, along comes a new disruption. Are you and your organization prepared to deal with today's unprecedented speed and scope of technological change? Beyond Advertising provides a business transformation road map for an aspirational future, based on the insights of more than 200 of the world's most forward-thinking executives, innovators, and...
Format:Hardcover
Language:English
ISBN:1119074223
ISBN13:9781119074229
Release Date:February 2016
Publisher:Wiley
Length:288 Pages
Weight:1.63 lbs.
Dimensions:1.3" x 6.1" x 9.1"
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