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Hardcover Better Living: Advertising, Media, and the New Vocabulary of Business Leadership, 1935-1955 Book

ISBN: 0810115859

ISBN13: 9780810115859

Better Living: Advertising, Media, and the New Vocabulary of Business Leadership, 1935-1955

A history of how big business learned to be both entertaining and persuasive when talking to the public. The book follows the dissemination of politically competitive claims in industry; and looks at... This description may be from another edition of this product.

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Format: Hardcover

Condition: Very Good

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