Better by Design: Shaping the British Airways Brand
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Airlines are competitive and complex businesses and great airlines don't just happen. In British Airways' case it has been a long journey - in fact, it has been many millions of journeys of customer expectations, experiences and emotions, connected by tradition, innovation and service. From advertising to airports, from first impressions to final destination, every detail informs and shapes the customer experience and shapes those journeys. Using...
Format:Paperback
Language:English
ISBN:1445642832
ISBN13:9781445642833
Release Date:April 2015
Publisher:Amberley Publishing
Length:160 Pages
Weight:1.23 lbs.
Dimensions:0.6" x 9.6" x 6.5"
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