Better Brand Health: Measures and Metrics for a How Brands Grow World
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The book is about brand health tracking, one of the biggest (and most costly) sources of insights about brand performance and inputs into brand strategy that marketers engage in. But yet most trackers were designed pre-How Brands Grow, and so suffer from being not fit for purpose to provide insights to managers looking to grow their brands.
Jenni has conducted R&D into brand health tracking for the past decade, much of this is published in a disparate...
Format:Hardcover
Language:English
ISBN:0190340908
ISBN13:9780190340902
Release Date:March 2023
Publisher:Oxford University Press
Length:256 Pages
Weight:1.10 lbs.
Dimensions:0.7" x 6.4" x 9.3"
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