Bestseller: Must-Read Author's Guide to Sucessfully Selling Your Book

If you take your writing seriously, you probably want to get it out into the world: to sell books, to connect with readers. Succeeding at that task means that you need to understand the marketing channels you're dealing with and not take *yourself* too seriously. George Arnold is a great ally in that process. With a sense of humor and a lot of energy, he shares information about book marketing (to a publisher, to retailers, to readers) that he learned the hard way. It could take you years (it has taken me years) to figure this stuff out. This book is worth the price even if you only read one chapter. You get fourteen chapters, plus a great epilogue and an amusing glossary--invaluable stuff that isn't in print elsewhere, including charts to keep yourself organized while you follow through. Not only that, Arnold believes the whole endeavor should be fun, and his techniques show how it can be.

Bestseller: Must-Read Author's Guide To Successfully Selling Your Book is a very handy guide written more for authors seeking to be picked up by a publishing house than for self-publishers braving the volatile book markets on their own. Nevertheless, Bestseller is filled from cover to cover with practical wisdom and advice relevant to both groups. A wry, humorous tone pervades the wealth of down-to-earth serious tips concerning how not to annoy a prospective publisher; the plans must be laid down in advance in order to succeed; how to work with retailers who "don't owe you the time of day", and so much more. An excellent and highly readable resource that focuses on how to get one's words out there for visibility as well as profit. Bestseller is an enthusiastically recommended addition to any aspiring author's personal and professional reference shelf.