Best Practice Cases in Branding: Lessons from the World's Strongest Brands

Name: Exelent book
Item: Best Practice Cases in Branding
Rating: 5
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by Kevin Lane Keller and Lowey Bundy Sichol Kevin Lane Keller

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Kevin Lane Keller is acknowledged as one of the international leaders in the study of strategic brand management and integrated marketing communications. The twelve cases he wrote for this book... This description may be from another edition of this product.

Format:Paperback

Language:English

ISBN:0131411330

ISBN13:9780131411333

Release Date:January 2002

Publisher:Pearson Education

Length:288 Pages

Weight:4.45 lbs.

Dimensions:0.6" x 7.1" x 9.1"

Related Subjects

Business Business & Finance Business & Investing Economics Education Education & Reference Industries & Professions Marketing Marketing & Sales Retailing Sales Sales & Selling Schools & Teaching Textbooks

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Exelent book

Published by Thriftbooks.com User , 16 years ago

It is a very usefull branding strategy resumen i am sure you will enjoy it.

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Best Practice Cases in Branding: Lessons from the World's Strongest Brands

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