Skip to content
Menu Button
Scan a barcode
Scan
My Lists
Scan a barcode
Scan
Give More Get More: Earn bonus points
on every item with orders of 3+ books
Paperback Bernard Shaw and Modern Advertising: Prophet Motives Book
Share to Facebook
Share to Pinterest
Share to Twitter

ISBN: 3030087492

ISBN13: 9783030087494

Bernard Shaw and Modern Advertising: Prophet Motives

by
No Customer Reviews

Select Format

Select Condition ThriftBooks Help Icon

Recommended

Format: Paperback

Condition: New

$37.34
50 Available
Ships within 2-3 days
Add to Wish List

Book Overview

This book charts how promotional campaigns in which Bernard Shaw participated were key crucibles within which agency and personality could re-negotiate their relationship to one another and to the consuming public. Concurrent with the rise of modern advertising, the creation of Shaw's 'G.B.S.' public persona was achieved through masterful imitation of patent medicine marketing strategies and a shrewd understanding of the relationship between product...

Related Subjects

Arts, Music & Photography Literary Criticism Literary Criticism & Collections Performing Arts

Customer Reviews

0 rating
Write a review
Trustpilot

Popular Categories

Website

My Account

Partnerships

Quick Help

About Us

ThriftBooks sells millions of used books at the lowest everyday prices. We personally assess every book's quality and offer rare, out-of-print treasures. We deliver the joy of reading in recyclable packaging with free standard shipping on US orders over $15. ThriftBooks.com. Read more. Spend less.

Follow Us

Link to Facebook
Link to Twitter
Link to Pinterest
Link to Tumblr
Link to Instagram
Copyright © 2024 Thriftbooks.com Terms of Use | Privacy Policy | Do Not Sell/Share My Personal Information | Cookie Policy | Cookie Preferences | Accessibility Statement
ThriftBooks® and the ThriftBooks® logo are registered trademarks of Thrift Books Global, LLC
GoDaddy Verified and Secured