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Hardcover Behind the Wheel at Chrysler: The Iacocca Legacy Book

ISBN: 0151117039

ISBN13: 9780151117031

Behind the Wheel at Chrysler: The Iacocca Legacy

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Format: Hardcover

Condition: Like New

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Book Overview

A Detroit Free Press reporter demythologizes Lee Iacocca's leadership of Chrysler, demonstrating how salesmanship and self-promotion invariably trumped innovation and investment. "Everyone who cares... This description may be from another edition of this product.

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