Behind the Cloud: The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Companyand Revolutionized an Industry
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Rated 5 starsA highly enjoyable and useful book
I have founded and run two small, but successful, SaaS businesses and I like to think I have acquired the scar tissue of experience. However reading the book Marc and Carlye have written has been an inspirational learning experience. It describes a journey that as a technology entrepreneur I can empathise with. But it does far more than this. It is jam packed full of ideas and approaches that I can use in my business and...
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Rated 5 starsNice Guys Don't Finish Last
Yes, this book was a quick read; I am embarrassed that it took me so long to get around to finally reading it. There are many tips in this book (111 to be exact). Some of the advice in the book is common sense and some of the advice is obsolete. Some of the points made show Marc's intestinal fortitude as Marc and his amazing team drove through challenges that bankrupted many great companies during the dotcom bust. The...
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Rated 5 starsNot The Usual Self-Serving Blather
CEOs often feel the need to share their wisdom with the rest of us common mortals, and end up sharing nothing but their own sense of superiority. Marc Benioff, CEO of [...], does a wonderful job of actually sharing teachable moments along the road to creating a very successful company, and arguably a new way of doing business. He also shows how he built his company to be socially responsible from the outset. Without the pompous...
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Rated 5 starsInspirational and useful for entrepreneurs
salesforce (with a lowercase as was the mania at the turn of the century) is, of course, a major industry success, but also the symbol of a timely, intelligent strategy adjustment at a time of crisis and craziness, the [...] bust. Great ideas and products that are useful to people always manage to weather bad storms. Sure, Marc Benioff, the CEO founder of the company must have freaked out at the 2001 meltdown, but he lost...
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Rated 5 starsPart inspiration and part practical `how to' instruction manual - a fast and fun read
A CEO business book which doesn't follow the tired Gilda Radner formula of `Enough of me talking about me...let's hear what others think about me!'. This is a fun to read book chock-full of no-holds-barred advice on everything a growth company faces. In short easy to read chapters, Benioff writes instructively about everything from fostering an innovative product development and marketing machine, to driving explosive sales...
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