Behavioral Economics: The Basics

(Part of the The Basics Series)

by Philip Corr and Anke Plagnol

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Behavioral economics is everywhere - whether used by governments to shape our judgement and decision making, advertisers and marketers to sell products, or even politicians to sell policies, its insights are important and far-reaching.

Behavioral Economics: The Basics
is the first book to provide a rigorous yet accessible overview of the growing field that attempts to uncover the psychological processes which mediate all...

Format:Hardcover

Language:English

ISBN:1138228907

ISBN13:9781138228900

Release Date:June 2018

Publisher:Routledge

Length:260 Pages

Related Subjects

Business Business & Investing Psychology

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Behavioral Economics: The Basics

(Part of the The Basics Series)

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