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Hardcover Behavioral Economics: The Basics Book
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ISBN: 1138228907

ISBN13: 9781138228900

Behavioral Economics: The Basics

(Part of the The Basics Series)

by and
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Format: Hardcover

Condition: Good

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Book Overview

Behavioral economics is everywhere - whether used by governments to shape our judgement and decision making, advertisers and marketers to sell products, or even politicians to sell policies, its insights are important and far-reaching.

Behavioral Economics: The Basics

 is the first book to provide a rigorous yet accessible overview of the growing field that attempts to uncover the psychological processes which mediate all...

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Business Business & Investing Psychology

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