Behavioral Economics and Public Health

by Ichiro Kawachi

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Behavioral economics has potential to offer novel solutions to some of today's most pressing public health problems: How do we persuade people to eat healthy and lose weight? How can health professionals communicate health risks in a way that is heeded? How can food labeling be modified to inform healthy food choices?

Behavioral Economics and Public Health is the first book to apply the groundbreaking insights of behavioral economics to the...

Format:Paperback

Language:English

ISBN:019939833X

ISBN13:9780199398331

Release Date:October 2015

Publisher:Oxford University Press

Length:384 Pages

Weight:1.25 lbs.

Dimensions:1.1" x 6.0" x 9.1"

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Medical Medical Books

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Behavioral Economics and Public Health

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