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Paperback Behavior Space: Play, Pleasure and Discovery as a Model for Business Value Book
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ISBN: 1032837322

ISBN13: 9781032837321

Behavior Space: Play, Pleasure and Discovery as a Model for Business Value

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Behavior Space proposes that corporations do not design products or services anymore: they design behavior spaces. Facebook is not a product, not a technology, but a behavior space. Innovation is the creation of a new behaviour space. The product or service is simply the catalyst that enables a new behavior space to emerge. The size of the behaviour space footprint, represents the potential value a product or service offers; the greater the value...

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Format: Paperback

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