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Paperback Becoming Trader Joe: How I Did Business My Way and Still Beat the Big Guys Book
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ISBN: 1400225434

ISBN13: 9781400225439

Becoming Trader Joe: How I Did Business My Way and Still Beat the Big Guys

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Format: Paperback

Condition: Very Good

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Book Overview

Build an iconic shopping experience that your customers love--and a work environment that your employees love being a part of--using this blueprint from Trader Joe's visionary founder, Joe Coulombe.

Infuse your organization with a distinct personality and culture that draws customers in a way that simply competing on price cannot.

Joe Coulombe founded what would become Trader Joe's in the late 1960s and helped shape...

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Corporate Culture Leadership Skills Marketing Strategies Autobiography Business Business & Investing

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