Becoming Preferred: How to Outsell Your Competition

Appropriately titled, this book covers a wide array of sales tactics and techniques which will allow you to become preferred with your customer. There is very valuable information in this book, with great advice and strategies which can be implemented immediately, while insulating yourself against your competition. Vickers is an entrepreneur and a consummate sales professional who is an expert in marketing and sales mastery. This resonates throughout the book. Whether you want to know great strategies to elevate your customer service levels or unique techniques which insulate yourself from the competition, this book has the answers. Vickers covers all the facets of selling including great strategies in appointment making, prospecting, networking and communication skills to name a few skills covered off in this well written book. Whether you are new to sales or a veteran sales professional, this book will teach you to gain new opportunities to and get customers to buy. This is a must read. Eliot Hoppe Author; Selling: Powerful New Strategies for Sales Success