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Hardcover Becoming Essential: For associations, the question is: Do you want to survive, or do you want to thrive? Book
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ISBN: 0578410893

ISBN13: 9780578410890

Becoming Essential: For associations, the question is: Do you want to survive, or do you want to thrive?

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Do you want to survive, or do you want to thrive? Leading your association into the future means understanding that the rules have changed.

In his 25+ years of working as a partner to both associations and some of the biggest, most forward-thinking for-profit companies, author James E. Meyers has seen all sides of the strategic planning spectrum: organizations that face the future by hiding in the corner, hoping it'll all...

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Format: Hardcover

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