Becoming a Public Relations Writer: A Writing Process Workbook for the Profession

Becoming a Public Relations Writer is a comprehensive guide to the writing process for public relations practice. Using straightforward, no-nonsense language, realistic examples, easy-to-follow steps, and practical exercises, this text introduces the various formats and styles of writing you will encounter as a public relations practitioner.

A focus on ethical and legal issues is woven throughout, with examples and exercises addressing public relations as practiced by corporations, non-profit agencies, and other types of organizations both large and small. In addition, the book offers the most comprehensive list of public relations writing formats to be found anywhere--from the standard news release to electronic mail and other opportunities using a variety of technologies and media.

The fifth edition has been updated to reflect significant developments in the public relations field, including:

New and updated information on research into persuasion and social psychology aimed at helping readers be more influential in their writing.

Significant updating on a new chapter on multimedia, introducing a new transmedia format for a comprehensive news package for print, broadcast, online and social media.

Expansion of a chapter on websites, blogs and wikis.

Expansion of the chapter on direct mail and online appeals.

Updated examples of actual pieces of public relations writing.

A companion website with resources for instructors and students, including a glossary, flashcards, exercises, and appendices on ethical standards, careers in public relations, and professional organizations.

Through its comprehensive and accessible approach, Becoming a Public Relations Writer is an invaluable resource for future and current public relations practitioners.