Bayesian Statistics and Marketing

by Peter E. Rossi, Greg M Allenby, Rob McCulloch, et al.

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The past decade has seen a dramatic increase in the use of Bayesian methods in marketing due, in part, to computational and modelling breakthroughs, making its implementation ideal for many marketing... This description may be from another edition of this product.

Format:Hardcover

Language:English

ISBN:0470863676

ISBN13:9780470863671

Release Date:December 2005

Publisher:Wiley

Length:384 Pages

Weight:1.75 lbs.

Dimensions:1.1" x 7.0" x 10.0"

Related Subjects

Business Business & Finance Business & Investing Economics Marketing Math Mathematics Research Science & Math Statistics

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Bayesian Statistics and Marketing

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