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Hardcover Bayesian Statistics and Marketing Book
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ISBN: 1394219113

ISBN13: 9781394219117

Bayesian Statistics and Marketing

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Fine-tune your marketing research with this cutting-edge statistical toolkit

Bayesian Statistics and Marketing illustrates the potential for applying a Bayesian approach to some of the most challenging and important problems in marketing. Analyzing household and consumer data, predicting product performance, and custom-targeting campaigns are only a few of the areas in which Bayesian approaches promise revolutionary results. This...

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Format: Hardcover

Condition: New

$95.27
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Related Subjects

Business Business & Investing Economics Math Mathematics Science & Math

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