Basics Fashion Management 02: Fashion Promotion: Building a Brand Through Marketing and Communication

by Gwyneth Moore and Gwyneth Moore

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Book Overview

Fashion Promotion is an inspiring and practical guide to promoting a brand. It addresses the new ways in which brands engage with customers, through the latest digital channels as well as traditional methods. Topics covered include developing a brand from an original idea, the impact of blogging and street style sites, digital fashion, online and offline marketing techniques, creating the vision behind a brand, and public relations.

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Format:Paperback

Language:English

ISBN:2940411875

ISBN13:9782940411870

Release Date:November 2012

Publisher:Bloomsbury Visual Arts

Length:184 Pages

Weight:1.20 lbs.

Dimensions:0.6" x 6.2" x 8.9"

Related Subjects

Business Business & Investing Design Engineering Technology

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Basics Fashion Management 02: Fashion Promotion: Building a Brand Through Marketing and Communication

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