Basic Marketing Research: Using Microsoft Excel Data Analysis

by Judith Nash, Alvin C. Burns, Ronald F. Bush, et al.

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Book Overview

Basic Marketing Research uses an Excel add-in software for data analysis, an integrated case, and experiential learning exercises to present a concise introduction to market research fundamentals.... This description may be from another edition of this product.

Format:Paperback

Language:English

ISBN:0132059584

ISBN13:9780132059589

Release Date:January 2007

Publisher:Prentice Hall

Length:510 Pages

Weight:2.16 lbs.

Dimensions:0.8" x 8.0" x 10.0"

Related Subjects

Business Business & Finance Business & Investing Computers & Technology E-Commerce Economics Education & Reference Excel Home Computing & How-to Industries & Professions

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Basic Marketing Research: Using Microsoft Excel Data Analysis

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