Basic Marketing Research: Customer Insights and Managerial Action

by Gilbert A Churchill, Tom J Brown, Tracy A Suter

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In Brown/Suter/Churchill's BASIC MARKETING RESEARCH, 10th Edition, you will learn how to convert marketplace data into actionable marketing information using the two dominant approaches, behavioral data that exists and customer insights gathered for a specific purpose, and how interactions in the research process give managers and researchers confidence in the result. BASIC MARKETING RESEARCH's easy-to-read writing style helps you see the research...

Format:Paperback

Language:English

ISBN:0357901843

ISBN13:9780357901847

Release Date:July 2023

Publisher:Cengage Learning

Length:400 Pages

Weight:1.67 lbs.

Dimensions:0.6" x 8.4" x 10.9"

Related Subjects

Business Business & Investing Economics

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Basic Marketing Research: Customer Insights and Managerial Action

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