Banking on Digital Growth: The Strategic Marketing Manifesto to Transform Financial Brands

by James Robert Lay

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If you're part of a financial brand marketing, sales, or leadership team, you know the entire industry is in the midst of exponential change fueled by new technologies.

Consumers now make purchase decisions long before they walk into a physical branch location, if they walk into a branch at all, while mobile banks, digital lenders, and fintechs have transformed traditional growth models rooted in legacy broadcast marketing and branch sales...

Format:Hardcover

Language:English

ISBN:1544507720

ISBN13:9781544507729

Release Date:April 2020

Publisher:Lioncrest Publishing

Length:280 Pages

Weight:1.10 lbs.

Dimensions:0.8" x 5.5" x 8.5"

Related Subjects

Business Business & Investing Economics

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Banking on Digital Growth: The Strategic Marketing Manifesto to Transform Financial Brands

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