Bandwagon Effects in High Technology Industries
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Book Overview
Economists use the term bandwagon effect to describe the benefit a consumer enjoys as a result of others' using the same product or service. The history of videocassettes offers a striking example of the power of bandwagon effects. Originally there were two technical standards for videocassettes: Beta and VHS. Beta was widely regarded to have better picture quality, but VHS could record longer television programmes. Eventually the selection of Beta...
Format:Hardcover
Language:English
ISBN:0262182173
ISBN13:9780262182171
Release Date:October 2001
Publisher:MIT Press (MA)
Length:256 Pages
Weight:1.25 lbs.
Dimensions:0.9" x 6.3" x 9.2"
Related Subjects
Business Business & Finance Business & Investing Computer Science Computers Computers & Technology Economic History Economics Electrical & Electronics Engineering Industrial, Manufacturing & Operational Systems Industries & Professions Management Management & Leadership Networking Popular Economics Science & Math Technology TextbooksCustomer Reviews
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