B2B: How to Build a Profitable E-Commerce Strategy

Many organizations today are focused on the bad news in the B2B markets. Failing exchanges, dot com crashes and vendor and consulting layoffs. In my experience, B2B is and will be a potent weapon the the development and optimization of business processes and technology to support new and better ways of conducting business. Collaborative technologies, widespread affordable communication and faster to implement solutions will allow winning firms to take the lead in this segment of the market. While some start-ups have failed, most are because they were not adding enough value to their clients and partners in the first place. B2B technology, tools and platforms are providing the opportunity for organizations to improve and optimize their position in the market. There are good examples of start-ups, existing businesses and others moving to leverage the Internet sprinkled throughout this book. Winning strategies are built by companies following good business practices and being innnovative in their approach to the market. This book was obviously created as a blueprint for individuals and organizations that are looking for a path through this maze. The examples are based on strategies that have worked and produced excellent results for the firm's using them. Like all technologies and strategies there are winners and losers. Emulating winners is still the best way that we know to reduce risk at the early stages in the marketplace. This book helps others achieve this goal, by providing guidance on the good, bad and the ugly of this complex subject. An powerful and comprehensive read.

I was extremely pleased with this informative book. Cunningham clearly explained the ins and outs of B2B in a clear and thourough fashion, making this book a great guide as to how to improve B2B strategy most effectively. It was a superb introduction to B2B strategy, as Cunningham was able to address the many issues associated with B2B and instruct on the best ways to use B2B to the advantage of your business. A comprehensible guide to understanding the newest revolution in international commerce. Great as an introduction for those new to B2B, as well as a guide for experienced business professionals looking for a tool to enhance their commerce.

I found this book to be enormously enlightening and lucidly written. Several of the other books on the topic of B2B are too technical for non-IT professionals. This is one anyone interested in e-commerce can understand and use. It helped me get our internal B2B initiative started quickly.

This book is a must read for those working in the new economy. Cunningham's book distills the b2b movement by providing tangible examples of how a variety of firms have successfully applied b2b technologies to their operations. I have read a number of articles and books on the subject and this book stands out as a practical guide for identifying and capturing e-business opportunities. Highly recommended for those interested in taking advantage of a b2b model to transform their businesses!

Cunningham has captured the essence of the B2B marketplace and built a tremendous guide for those planning "do something about it". Obviously based on real world situations, the book will be useful for those trying to figure out where to make their next move, with an excellent roadmap with prescriptive milestones and waypoints. As B2B includes business process improvements and the new destinations emerging in the market, there is something here for start-ups, brick and mortars and interested bystanders. Impressive and very consumable.