B2B Customer Experience: A Practical Guide to Delivering Exceptional CX
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Book Overview
B2B Customer Experience shows readers how to deliver the very best customer experience (often referred to as CX), within the business-to-business realm. Marketers have long known that emotions are important in driving our experiences, and the subject is now high on the agenda of B2B companies who want to deliver a 'wow' to their customers. Achieving this 'wow' factor helps organizations distinguish themselves from their competition,...
Format:Paperback
Language:English
ISBN:0749481854
ISBN13:9780749481858
Release Date:June 2018
Publisher:Kogan Page
Length:248 Pages
Weight:1.10 lbs.
Dimensions:0.7" x 6.1" x 9.2"
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